To bring a new energy to its visual communication, EDF called on the expertise of CAPA Pictures to produce a shoot centered on a more human, embodied and emotional universe.
Through strong lifestyle imagery drawn from everyday life scenes, the project aimed to capture expression, gesture and spontaneity, in order to showcase authentic and credible moments.
This ambition resulted in an expressive, fresh, pop and accessible aesthetic, echoing EDF’s mission to support everyone towards a more sustainable electric world.
The project involved an extensive pre-production phase, including location casting, casting of 8 actors, artistic direction and scene breakdown, followed by one full shooting day with a complete on-site team: art director, photographer, assistant, stylist, prop stylist, make-up artist, production manager and project director.
In total, 250 images were delivered, with 55 selected by the client.
